http://www.bmxnews.com/index.php?option=com_content&task=view&id=1509&Itemid=1
“think outside the box”
The ABA has made recent strides in adding both new sponsors to the sport of BMX, but also in establishing new marketing objectives that will increase awareness of the sport. New sponsors have become marketing partners that reach beyond the confines of previous affiliations. With BMX emerging as the newest of Olympic action sports in 2008, the ABA is poised for tremendous growth
If we apply the same thinking we could have new tracks in new jersey, Marketing always helps. (imo) These are the key words
increase awareness