of course getting superintendants approval is first on the list… if anyone in your town has connections there it is a help…
also what about getting a “scholastic connection”..if you are going to promote their new book you can see about using their name…such as “njbmx and scholastic books will be presenting…….yada yada yada… maybe even get them to donate a bunch of books???
hmmmm have to think about this one…